Businesses, shoppers and young people had the opportunity to have their say in what they want the BID to deliver. The vision and some of the key areas identified through this consultation are that a 5 year BID plan could achieve by 2015: A vibrant and vital city centre with a supportive and involved business community with; A strong and well marketed reputation as a destination with a joined up and diverse retail and tourism offer reflecting the strengths, heritage and other assets of the area. A clean, well maintained and active appearance with adequate and accessible parking, well managed traffic and clear signage for all. A diverse programme of cultural, sporting and community events and markets, well publicised and making optimum use of new technology.