What will be the main benefits of a BID to my business?

It will allow you to directly influence and take control of projects and services that would benefit your business. Your investment will be spent in your local area on projects and services identified by you as important. A BID can cover all aspects of the town including: 

• Street cleaning/litter collection
• Marketing and promotion
• Town centre navigation and signage
• Safety and security

The aim will be to make Elgin City Centre more appealing, vibrant and with a strengthened economic outlook. Specific examples benefits you could expect to see Elgin include:

• Increased footfall into the town and around all areas of the town leading to more sales
• Increased profile of Elgin further afield, providing PR opportunities and possibly helping to attract and retain good staff in the area
• More attractive and vibrant trading environment
• Reduced costs – e.g. through collaborative marketing
• A more cohesive city centre with all areas of the town represented and promoted
• A more welcoming and positive experience for you and your customers